B2B SEO services are essential for all businesses striving to be competitive in today’s economy.
We are going to talk about why SEO is so important and how it can help your business – and more specifically how we, at Atlanta SEO, can deliver the SEO you need – but first we’d like to discuss why you should choose the Atlanta SEO Company over all our competitors.
This is such an important issue that we’re going to place it right at the top and discuss it immediately. SEO has to be done right. If it isn’t done right, the results for your website and by extension your business could be catastrophic.
Google, the largest search engine on the planet, strives to deliver to its customers the best and most relevant search results possible. This is true whether the searcher is looking for information about their favorite actor, or information about a particular business. It’s also true if it’s a business looking for services it needs from another business.
In order to deliver the best, most relevant content, Google is always tweaking its search algorithm in order to reward websites that have quality content, quality coding, and quality backlinks, and penalize websites that have backlinks that are not quality. And by penalize, we mean Google will drop such a site in its rankings or remove it all together.
That’s why B2B SEO must be performed by experienced SEO experts who know what they are doing. Experienced professionals such as those at Atlanta SEO who have worked in this field for years, creating and placing the kinds of backlinks that Google rewards - quality backlinks that result in establishing trust and authority for your website.
As a result of the work of our skilled and experienced professionals, you are assured that your search engine rankings will climb, rather than plummet.
People talk about “SEO” and “search engine optimization” all the time. You’ve heard of it, but you’re not sure you can benefit from it. That’s why you’re here – to learn what you need to know to make an informed decision.
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Research and statistics show that when a business person is looking for B2B services, they behave just like any other web searcher.
You can see that it’s imperative that when someone looks for businesses in your niche, they find your site on page 1, from the first through the tenth positions.
Research shows even more facts about B2B searches.
(Check out 70 SEO Statistics that Prove the Power of Search for more information.)
That fact that search engines have a close rate of 14.6% is a very important one, as we’re sure you’ll agree. A website can be much more than a billboard for your site. With the appropriate design and the appropriate content, it can convert visitors into customers, at a 14.6% clip.
That means that your website can deliver more clients or customers to you than any other form of advertising.
It’s important for any SEO service provider to understand your business and how it works. Once we are up to speed, we conduct an SEO audit of your website to see what, if anything, needs to be improved. This is called On-page SEO. Search engines reward websites that have the following elements:
Multiple pages, with correspondingly multiple opportunities for SEO
Relevant keywords for your business
Coding that tells search engine crawlers when to return to index again, among other elements
Frequently updated content
We research not only the keywords that you are currently using but keywords that might be more effective for you. We also research the keywords used by your competitors. This ensures that your website, and your backlinks, are optimizing for keywords that people actually use when looking for your business niche. We also work with you to implement these new keywords into your site content, if required.
About 80% of any B2B SEO Strategy consists of building quality links back to your site. These links target the appropriate and best keywords for your business niche. They are also built in such a way that Google rewards rather than penalizes them. Backlinks are built in a variety of ways. Because Google now rewards quality content above all, the Atlanta SEO Company ensures that all the links we build contain that quality content – content that establishes your business as a leader in its field, trusted, and with authority. Social media provides excellent platforms to build not only links, but also customer engagement in general. Using social media properly to drive business to you is a strategy in itself.
Once your B2B SEO link-building campaign begins, you will be able to see results and chart the progress of your keywords as they march up the Search Engine Results Pages (SERPs). The reports we provide present you with all the information necessary for you to track just how well we are performing for you…and how well your increase in visitors delivers an increase in your business.